Pegasus - Automobile concept

Design a fully horsepowered automobile for a world where fossil fuels never existed

Breif and Design Themes

Breif and Design Themes

Developing an understanding of the brand and its heritage was crucial to understand where the project was going. Reserach was synthesised into three themes as a directional tool for the aspirations of the project.

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Where will the design be used?

Cityscape Collage

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Brand analysis

Brand analysis

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Mercedes has a rich brand history and a strong heritage. I investgated it's past and present in order to design for it's future. 

Styling cues

Styling cues for final design

Visual explanation of the forms and graphemes used to inform the design of pegasus. inspiration was taken from nature, equine related objects, history, technology and mercedes branding.

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Sketches

Sketches

A  few days riffing on the forms to create a series of sketches visualising the form of pegasus.

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Designing the whole package

Package Design

Detailing key aspects of pegasus including ergonomic considerations and the power train. Considerations were made for how people could get in and out, how they could sit comfortably and avoid bad weather as well as the comfort of the horse and their needs. 

Detailing key aspects of pegasus including ergonomic considerations and the power train. Considerations were made for how people could get in and out, how they could sit comfortably and avoid bad weather as well as the comfort of the horse and their needs. 

CAD model and renders

CAD model and renders

CAD model and renders

Final design modelled using surface and freeform modelling in Creo 2 and Rhino. Rendered in keyshot 3.0 and Photoshop.

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Designed for you  (with love)
Designed for you  (with love) 
Designed for you  (with love)
Designed for you  (with love)
Designed for you  (with love)
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