Developing an understanding of the brand and its heritage was crucial to understamd where the project was going. Reserach was synthesised into three themes as a directional tool for the aspirations of the project.
Giving visual context to the environment specified. Where will the design be used?
Establishing the context of the design within the mercedes brand history.
Visual explanation of the forms and graphemes used to inform the design of pegasus. inspiration was taken from nature, equine related objects, history, technology and mercedes branding.
Series of sketches visualising the form of pegasus.
Detailing key aspects of pegasus including ergonomic considerations and the power train.
Final design modelled using surface and freeform modelling in Creo 2 and Rhino. Rendered in keyshot 3.0 and Photoshop.