Pegasus - Process

Design a fully horsepowered automobile for a world where fossil fuels never existed.

Breif and Design Themes.

Breif and Design Themes.

Developing an understanding of the brand and its heritage was crucial to understamd where the project was going. Reserach was synthesised into three themes as a directional tool for the aspirations of the project.

01 pegasus stivenskyrah designwithlove design mercedes breif design themes brand analysis

Cityscape Collage.

Cityscape Collage.

Giving visual context to the environment specified. Where will the design be used?

02 pegasus stivenskyrah designwithlove design mercedes moodboard

Brand analysis.

Brand analysis.

Establishing the context of the design within the mercedes brand history.

03 pegasus stivenskyrah designwithlove design mercedes brand positioning

Styling cues for final design.

Styling cues for final design.

Visual explanation of the forms and graphemes used to inform the design of pegasus. inspiration was taken from nature, equine related objects, history, technology and mercedes branding.

04 pegasus stivenskyrah designwithlove design mercedes grapheme analysis explanation of form

Sketches.

Sketches.

Series of sketches visualising the form of pegasus.

05 pegasus stivenskyrah designwithlove design mercedes final design sketches
06 pegasus stivenskyrah designwithlove design mercedes final design sketches 2

Package Design.

Package Design.

Detailing key aspects of pegasus including ergonomic considerations and the power train.

07 pegasus stivenskyrah designwithlove design mercedes package drawing

CAD model and renders.

CAD model and renders.

Final design modelled using surface and freeform modelling in Creo 2 and Rhino. Rendered in keyshot 3.0 and Photoshop.

08 pegasus stivenskyrah designwithlove design mercedes CAD Model Rhino CREO 2 Keyshot render
09 pegasus stivenskyrah designwithlove design mercedes closer detailing model keyshot render creo rhino