Developing an understanding of the brand and its heritage was crucial to understand where the project was going. Reserach was synthesised into three themes as a directional tool for the aspirations of the project.
.
Mercedes has a rich brand history and a strong heritage. I investgated it's past and present in order to design for it's future.
Visual explanation of the forms and graphemes used to inform the design of pegasus. inspiration was taken from nature, equine related objects, history, technology and mercedes branding.
A few days riffing on the forms to create a series of sketches visualising the form of pegasus.
.
Detailing key aspects of pegasus including ergonomic considerations and the power train. Considerations were made for how people could get in and out, how they could sit comfortably and avoid bad weather as well as the comfort of the horse and their needs.
Detailing key aspects of pegasus including ergonomic considerations and the power train. Considerations were made for how people could get in and out, how they could sit comfortably and avoid bad weather as well as the comfort of the horse and their needs.
Final design modelled using surface and freeform modelling in Creo 2 and Rhino. Rendered in keyshot 3.0 and Photoshop.