Pegasus - Process
Design a fully horsepowered automobile for a world where fossil fuels never existed.
Breif and Design Themes.
Breif and Design Themes.
Developing an understanding of the brand and its heritage was crucial to understand where the project was going. Reserach was synthesised into three themes as a directional tool for the aspirations of the project.
Cityscape Collage.
Cityscape Collage.
Giving visual context to the environment specified. Where will the design be used?
Brand analysis.
Brand analysis.
Establishing the context of the design within the mercedes brand history.
Styling cues for final design.
Styling cues for final design.
Visual explanation of the forms and graphemes used to inform the design of pegasus. inspiration was taken from nature, equine related objects, history, technology and mercedes branding.
Sketches.
Sketches.
Series of sketches visualising the form of pegasus.
Package Design.
Package Design.
Detailing key aspects of pegasus including ergonomic considerations and the power train.
CAD model and renders.
CAD model and renders.
Final design modelled using surface and freeform modelling in Creo 2 and Rhino. Rendered in keyshot 3.0 and Photoshop.
Designed for you 
(with love)