Jellybeans Childcare
Company rebrand and website rebuild
Jellybeans Childcare is an Ofsted registered family run business based in London. They approached me to rebrand their business and bring their web and marketing materials a contemporary and friendly new look and feel. I worked with them to develop their brand identity, design their fully responsive website and build it using WordPress.
Released: July 2020
Materials: Pixels, PHP, Paper
Software / Tools: Sketch, Illustrator, Wordpress, Keynote
Made for: Jellybeans
A bold brand
Safe, fun and flexible are the principles that underpin the Jellybeans brand. The Jello mark was defined with that in mind. It's a subtle nod to the letter J, has perfectly balanced proportions and was informed by the children who attend the daycare themselves. I provided the Jellybeans team with a full set of brand guidelines, a brand book and a series of templates.
A friendly structure
Transparency was extremely important to the Jellybeans team as such we worked together to define a suitable website information architecture.
Before and after
A family of resources
I provided a whole brand package for Jellybeans, with everything from the brand guideline book through to name tag stickers for new joiners T-Shirts via printalloverme and backpacks.
(with love)
