Jellybeans Childcare

Company rebrand and website rebuild

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Jellybeans Childcare is an Ofsted registered family run business based in London. They approached me to rebrand their business and bring their web and marketing materials a contemporary and friendly new look and feel. I worked with them to develop their brand identity, design their fully responsive website and build it using WordPress. 

Released: July 2020

Materials: Pixels, PHP, Paper

Software / Tools: Sketch, Illustrator, Wordpress, Keynote

Made for: Jellybeans

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A bold brand

Safe, fun and flexible are the principles that underpin the Jellybeans brand. The Jello mark was defined with that in mind. It's a subtle nod to the letter J, has perfectly balanced proportions and was informed by the children who attend the daycare themselves. I provided the Jellybeans team with a full set of brand guidelines, a brand book and a series of templates.

A friendly structure

Transparency was extremely important to the Jellybeans team as such we worked together to define a suitable website information architecture.  

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Before and after

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A family of resources

I provided a whole brand package for Jellybeans, with everything from the brand guideline book through to name tag stickers for new joiners T-Shirts via printalloverme and backpacks.

Designed for you  (with love)
Designed for you  (with love) 
Designed for you  (with love)
Designed for you  (with love)
Designed for you  (with love)
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