Prime Video living room CX

Radically redesigning Prime Video for living rooms worldwide

A fully customer-centered redesign of the Prime video app that was literally years in the making. A design that was iteratively worked towards with over 45 rounds of qualitative user research, this design brings together the Fire TV and Prime video teams for the first time ever which means a more unified experience for all customers on all devices. We redesigned the Prime Video experience to highlight the broad selection of content and to make it easier for you to find the content you love.

Released: July 2022

Retail price: £0

Materials: Pixels

Process: Agile, Design sprints, Qualitative lab-based user testing, RITE testing, UI Tenets and traps evaluative testing, Large scale web lab and A/B testing

Software / Tools: Figma, Sketch, Principle, Keynote

Made for: Amazon

Team: Alistair Hamiltion, Brad Pankop, Mike Flynn, Kutlu Canlioglu, Helene Sears, Tom Nurse, Charlotte Thornton, Siobhan Neale, Steve Herbst, Stiven Skyrah

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