Prime video for Apple TV

Bring the worlds best video service to millions of Amazon customers worldwide on their Apple TV's

Stivenskyrah designwithlove appletv Gen 4 hero2

Now available worldwide, the Prime Video service is seamlessly integrated into the Apple TV device and app so users can easily find and discover their favourite shows and movies on iPhone, iPad and Apple TV. With Prime Video onboard, Siri can now search 1.3 million titles, and for the first time live sports can be watched on Apple TV. 

Released: December 2017

Retail price: £0

Materials: Pixels

Process: Agile, Design sprints, Qualitative lab based user testing, RITE testing, UI Tenets and traps evaluative testing, Large scale web-lab. 

Software / Tools: Sketch, Principle, Photoshop, XCode, Swift, Keynote

Made for: Amazon

Team: Alistair Hamiltion, Brad Pankop, Mike Flynn, Kutlu Canlioglu, Helene Sears, Tom Nurse, Charlotte Thornton, Siobhan Neale, Steve Herbst, Stiven Skyrah

Sign in, simplified

Harnessing existing system behaviours for "Previously used email addresses" and Siri dictation on both the email address and password fields. 

Home rebuilt

We took the existing home experience and rebuilt the way you browse the app reducing the number of steps and bringing you closer to content.

Speak and type

Use the apple optimised keyboard to type, or simply press the microphone button and say what you want to search for. 

Ready for Primetime

Fully integrated with the Apple tvOS TV app, making it possible to access all your movies and shows in one convenient place and pick up where you left on any Apple device.

Search with Siri

No more typing to find exactly what you're looking for. Prime Video is fully integrated into the TV App and SiriKit you can now ask Siri for "the best movies on Prime Video" or for Prime Originals like "The Grand Tour".

A native player experience

We recognised the amount of design work that Apple put into the relationship between its remote control and player UI, we want to keep their relationship strong. 

Designed for you  (with love)
Designed for you  (with love) 
Designed for you  (with love)
Designed for you  (with love)
Designed for you  (with love)
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