Now available worldwide, the Prime Video service is seamlessly integrated into the Apple TV device and app so users can easily find and discover their favourite shows and movies on iPhone, iPad and Apple TV. With Prime Video onboard, Siri can now search 1.3 million titles, and for the first time live sports can be watched on Apple TV.
Released: December 2017
Retail price: £0
Process: Agile, Design sprints, Qualitative lab based and online user testing, RITE testing, UI Tenets and traps evaluative testing
Software / Tools: Sketch, Principle, Photoshop, XCode, Keynote, Usertesting.com
Made for: Amazon
Team: Alistair Hamiltion, Brad Pankop, Mike Flynn, Kutlu Canlioglu, Helene Sears, Tom Nurse, Charlotte Thornton, Siobhan Neale, Steve Herbst, Stiven Skyrah
Harnessing existing system behaviours for "Previously used email addresses" and Siri dictation on both the email address and password fields.
We took the existing home experience and rebuilt the way you browse the app reducing the number of steps and bringing you closer to content.
Use the apple optimised keyboard to type, or simply press the microphone button and say what you want to search for.
Fully integrated with the Apple tvOS TV app, making it possible to access all your movies and shows in one convenient place and pick up where you left on any Apple device.
No more typing to find exactly what you're looking for. Prime Video is fully integrated into the TV App and SiriKit you can now ask Siri for "the best movies on Prime Video" or for Prime Originals like "The Grand Tour".
We recognised the amount of design work that Apple put into the relationship between its remote control and player UI, we want to keep their relationship strong.