O2 Go

An iPhone app for 16 to 18 year olds that offers O2 rewards for volunteering

Primary research & Interviews

A range of initial interviews were held to establish initial stakeholders and understand their needs and desires within the applications context and scenario of use.

01 stivenskyrah design process designwithlove O2GO app iOS key insights

User personas

Series of user personas created based upon team research to aid in the refinement of design direction.

02 stivenskyrah UX design process personas o2 go designwithlove

Scenario design

Wider scenarios and context of use were explored through storyboarding to aid in positioning and directing the design proposal.

03 stivenskyrah designer o2Go process UX scenario designwithlove

Sitemap

Documenting the main flows through the application as a proposal before screen designs and further functionality refined.

04 stivenskyrah o2go process design sitemap UX designwithlove
05 stivenskyrah o2Go process primary screenflows designwithlove

Primary flows

Developed in rough on paper and imported into POP prototypes to test with users.

Refined flows

Initial screen flow tested with users, evaluated and refined into a more developed secondary screenflow.

06 stivenskyrah o2Go process prototyping wireframejpg designwithlove
07 stivenskyrah o2Go process pop testing prototyping designwithlove

User testing

Primary paper screenflows and secondary screen flows were evaluated with users through paper prototyping and the interactive POP app.

Visual design & prototype

Design informed and refined by the above iterations and developed into a final visual proposal.  Final tweaks were made before this proposal became the basis of the axure prototype.

08 stivenskyrah o2Go process final screenflow designwithlove

Visual Summary

Final visuals present the value proposition in the context of iOS7 

o2Go_detail_page_hero_stivenskyrah_designwithlove_v3-1
Designed for you  (with love)
Designed for you  (with love) 
Designed for you  (with love)
Designed for you  (with love)
Designed for you  (with love)
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