O2 Go
An iPhone app for 16 to 18 year olds that offers O2 rewards for volunteering
Primary research & Interviews
A range of initial interviews were held to establish initial stakeholders and understand their needs and desires within the applications context and scenario of use.
User personas
Series of user personas created based upon team research to aid in the refinement of design direction.
Scenario design
Wider scenarios and context of use were explored through storyboarding to aid in positioning and directing the design proposal.
Sitemap
Documenting the main flows through the application as a proposal before screen designs and further functionality refined.
Primary flows
Developed in rough on paper and imported into POP prototypes to test with users.
Refined flows
Initial screen flow tested with users, evaluated and refined into a more developed secondary screenflow.
User testing
Primary paper screenflows and secondary screen flows were evaluated with users through paper prototyping and the interactive POP app.
Visual design & prototype
Design informed and refined by the above iterations and developed into a final visual proposal. Final tweaks were made before this proposal became the basis of the axure prototype.
Visual Summary
Final visuals present the value proposition in the context of iOS7
(with love)
