A range of initial interviews were held to establish initial stakeholders and understand their needs and desires within the applications context and scenario of use.
Series of user personas created based upon team research to aid in the refinement of design direction.
Wider scenarios and context of use were explored through storyboarding to aid in positioning and directing the design proposal.
Documenting the main flows through the application as a proposal before screen designs and further functionality refined.
Design informed and refined by the above iterations and developed into a final visual proposal. Final tweaks were made before this proposal became the basis of the axure prototype.
Final visuals present the value proposition in the context of iOS7