Ostrich pillow light

Making Ostrich Pillow easier to carry, less obtrusive to wear and better for performance power napping

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User feedback

We sent out a questionnaire and interviewed some customers on what they thought could be improved with ostrich pillow.


Feedback grouped, themed and visualised in a hierarchy of keywords.

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Filling and user testing

A multitude of different filling materials of different sizes, shapes and weights were used to fill a standard op and tested with users. Notable materials included memory foam balls and expanded polystyrene beads (among many others). Evaluations discussed comfort, heat, weight, noise and cost. A smaller expanded polystyrene ball was decided upon for implementation across all product lines.

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Sketchwork and ideation

Based upon the feedback given a multitude of directions were explored.

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Rough prototypes

After three directions were selected rough prototypes were developed for evaluation.

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Production refinement and pattern making

The design was further developed through discussions with the manufacturers to optimize the production time. We even developed a "filling machine" with the manufacturers specifically for filling the pillows with our beads. 

Pre production model

A pre production model was manufactured, tweaked and the design signed off.

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The whole package

Packaging was developed through an iterative process

and optimised for international shipping, palletisation and in store display.

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Designed for you  (with love)
Designed for you  (with love) 
Designed for you  (with love)
Designed for you  (with love)
Designed for you  (with love)
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